Brother has introduced its new Brother QL-800 series, the only office category label printer to offer the technology that allows users to print red and black over the entire printable area of the label. Users can create labels with both black and red text up to three feet in length via both wired and wireless connectivity — offering versatility not only in office settings, but also in retail, food, postal, and facilities management to name a few. Additionally, for developers and system integrators looking to incorporate label printing as part of their solutions, the technology is easy to integrate and manage on a network using Brother’s network management tools and free software development kits (SDKs).

The Brother QL-800 series features both wired and wireless connectivity. Featuring the highest print speeds and the most connectivity options in their class, the Brother QL-800 series label printers are ideal for conducting business on-the-go while meeting the needs of the mobile workforce. The Brother QL-800 supports print speeds up to 93 standard address labels per minute with black text at 300dpi resolution.

All models — QL-800; QL-810W; and QL-820NWB — are PC/Mac compatible. The Brother QL-810W and QL-820NWB offer a seamless link to smartphones and tablets using built-in wireless connections. An optional Li-ion battery allows for a complete mobile solution.

“With the existence of mobile and the continued growth of smartphone adoption worldwide, incorporating on-the-go labeling solutions is key to ensuring seamless operations in today’s business environment,” says Robert Brady, QL product manager for Brother International Corporation. “Whether you’re a retailer looking to convey special pricing quickly or a food manufacturer seeking to print Made-Ready-Discard (MRD) labels, the new Brother QL-800 series is the perfect fit.”

For added functionality, software developers and system integrators can take advantage of the free Brother SDKs for both Android and iOS that allow for integration of label printing directly within their own applications and software.

Further capabilities in the Brother QL-800 label printer series include a variety of label design apps for desktop PCs and mobile devices, so that users can design professional labels including images and logos, barcodes, and frames. For instance, users can design and print labels on the Brother QL-810W and QL-820NWB using the free iPrint&Label app by connecting via Wi-Fi or Bluetooth® wireless technology (on the Brother QL-820NWB).

Among other awards, the QL-820NWB label printer was recently Best Product: Technology in the North American Office Products Awards (NAOPA) organized by Office Products International (OPI). Now in its eighth year, NAOPA seeks out the best office products annually. Products in several office categories are highlighted for their innovativeness as well as for their potential or existing success in generating revenue streams for the U.S. independent reseller channel. The Brother QL-820NWB label printer earned the award by beating out four other technology-centric office products that made it to the final round of voting.